Commercial sales
Given the current economic climate, the move towards online dissemination of information and the drive for open access and free information, commercial sales is becoming an increasingly attractive revenue-generating proposition for publishers. Unlike most traditional advertising and sponsorships, the online medium offers much more variety and flexibility. It is possible to devise programs that help commercial partners with exposure, brand awareness, lead generation and education of the market in a non-intrusive way that can be welcomed by the audience as genuinely beneficial. Commercial sales’ describes the revenue that a publisher generates from sources other than content sales. The revenue normally comes from a commercial third party that has a target audience of the readership of a particular publisher’s content. The most traditional commercial sales take the form of advertising/sponsorship and the publishing of third party content under an existing brand. However, ...